The more technologically and globally connected individuals become, the more value corporations place on those who can analyze human behavior and market brands in a profitable way.
Savvy marketing professionals are more in-demand than ever, with the Bureau of Labor Statistics estimating that careers in marketing will have above average growth from 2019 -2029. Emmanuel's marketing major is designed to familiarize students with the marketing processes, concepts, skills and tools necessary to successfully and responsibly enter and advance in this increasingly global and technologically-driven industry. Students will graduate prepared to use their analytical skills in extensive and diversified career opportunities in areas such as advertising, public relations, sales, brand management, social media and retail.
View the 2022-2023 Academic Catalog to find course titles, numbers and descriptions.
Seven core business courses
Two mathematic courses:
Three marketing courses:
Choose two marketing electives from
Choose one elective from
View the 2022-2023 Academic Catalog to find course titles, numbers and descriptions.
This program prepares students for a career in marketing or as a part of a business decision-making team. Graduates will have a solid understanding of the marketing process, the concepts, skills and tools necessary to successfully enter and advance in a variety of marketing career paths.
Within the School of Business & Management, a student-faculty research team is studying the effects of linking executive pay to DEI initiatives to answer the question: when it comes to diversity initiatives in corporations, does money talk?
As her research in economics education has focused on innovation in the classroom and finding ways to help students apply economic theories to real-world situations, students are vital in every aspect to Associate Professor of Economics Rebecca Moryl’s work.
Robert’s interest in the workings of the wider world grew in 2011 as the Arab Spring became international news. “I love history,” he said, “so knowing the history of the states as well as their current affairs made their actions and interactions much more interesting to me.”
At Emmanuel, management major Juan Sebastian Levy '14 prepared to succeed in an increasingly global society, experience that has taken him to Wayfair's offices in Berlin and back to Reebok's international headquarters in Boston.
On campus and off, Jaxell Negron is all about building community. As an RA, he creates a strong, safe sense of rapport within his residence hall. Through the on-campus boxing club he co-founded, he gave students a new way to work out and relieve stress.
One of Jannet Desvira's goals early in her Emmanuel career was to become president of the Business Leaders of Emmanuel Club. She has achieved that and more—and is poised to become a business leader in the real world.
Rocky Stroud II G'17, a graduate of Emmanuel's MSM program with a specialization in research administration, is overseeing field operations in Africa for the Broad Institute's NeuroGAP-P initiative.
Dr. Rebecca Moryl is an Associate Professor of Economics at Emmanuel College. Professor Moryl teaches on subjects including microeconomics, economic relations, the politics of international economic relations and urban economics. She believes that understanding economics is critical to understanding the worlds-big and small-in which we live.
Management major Maan Alawa '17 got a taste of the world of hospitality—and award-winning company culture—through his HR internship with Kimpton Hotels.
Chris Coutsoukis '16 is a firm believer in the benefits of a liberal arts education. His personal & career interests are numerous and diverse, and he wanted his academic & professional preparation to reflect that.
Management major (and sports lover) Tyler Kiely '19 is pursuing his personal, academic and career goals as a Fan & Youth Engagement Representative at Fenway Park.
When most American consumers think of Enterprise, they think "car rental"—but as a Management Trainee intern on the other side of the counter, Bethany Bonilla '19 is learning it is much more than that.
Emmanuel is a place where students broaden their sense of what’s possible and prepare for inspiring careers in an ever-changing world. Be here.
Questions?
617-735-9715
