Connect with Audiences in a Changing World

Digital marketing allows brands to reach customers in ways traditional marketing never could, and Emmanuel’s minor in digital marketing prepares you to lead in this evolving field. You’ll learn to craft compelling messages for the right audiences while using tools like search engine optimization, social media, email campaigns, and digital advertising to engage customers where they are.

Building on a solid foundation in marketing, you’ll explore electives in content marketing and marketing analytics, gaining skills to create and track effective campaigns for targeted audiences. You’ll learn to interpret data to refine strategies and measure impact, making you an asset in any organization seeking to expand its digital reach.

Whether you’re interested in working for agencies, nonprofits, or in-house marketing teams, Emmanuel’s digital marketing minor equips you to thrive in a field where creativity meets analytics, and where meaningful connections drive results.

The Curriculum

View the 2024-2025 Academic Catalog to find course titles, numbers and descriptions.

Requirements for a Minor in Digital Marketing 

  1. MGMT1101 Introduction to Business
  2. MKTG2200 Principles of Marketing 
  3. MKTG3112 Marketing Analytics 
  4. MKTG3322 Digital Marketing
  5. MKTG3522 Social Media Marketing 
  6. Choose one elective from the following:

Content Marketing-Based Electives:

  • ART3402 Interactive Design 
  • ART3431 Motion Graphics & Digital Animation 
  • ART3531 Stories in Motion: Digital Video 
  • COMM2521 Public Relations and Persuasion 
  • COMM3502 Multimedia Storytelling 
  • COMM3708 Digital Culture & Social Media 
  • MKTG2500 Consumer Behavior 
  • MKTG3501 Advertising and Promotion 

Marketing Analytics-Based Electives:

  • COMM2515 Research Methods for Communication and Media (WI)
  • COMP1101 Intro to Programming
  • COMP2132 Practical Machine Learning 
  • MGMT2310 Business Analytics 
  • MKTG3110 Marketing Research

Ethics Electives:

  • PHIL2205 Ethics and Technology

With the completion of the digital marketing minor, students will be able to:

  • Define what digital marketing is, the various channels within which it operates and its role in marketing strategy.
  • Identify target audiences through online market research to create original digital content to meet organizational goals.
  • Launch effective social media and digital marketing campaigns across internet-based platforms.
  • Distinguish between the functions of digital communication channels and software to select those appropriate for the needs of the organization and end users.
  • Quantitatively evaluate digital marketing strategies and tactics and use the data to inform future marketing decisions and track marketing effectiveness.

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