Social media and blogs offer ways to engage with internal and external audiences, express ideas and disseminate information.
Emmanuel College supports the use of these mediums. However—as with any tangible communication from the College—departments, offices, faculty, staff and administrators should take care to adhere to existing Emmanuel procedures in using these tools.
The following social media and blogging guidelines will help ensure the best experience for our various online audiences, as well compliance with College rules and federal laws.
If you have any questions, please contact the Office of Marketing Communications.
The College strongly urges using social media as the open forum it is intended to be. If your office or department is uncomfortable about allowing comments from followers, social media is not the right platform for your messaging.
We suggest opening comments to users, then assigning a staff member or members to be responsible for keeping an eye on comments and responding as necessary. Moderators can set up notifications within their social media platforms or via e-mail, so that they are notified about every post made to their site.
Private messages, tags and reposts
It’s important to monitor all the different ways that users reach out to you via social media, beyond just comments on a Facebook or blog post. When someone mentions you on Facebook or Twitter or tags you in a photo, repost for your followers to see! If someone private messages you, respond to them in a timely fashion.
Deleting comments and posts
As a rule, the College does not remove comments or posts, even if negative, unless the content is racist, threatening, bullying, vulgar, illegal, an advertisement or otherwise found to be highly questionable. When in doubt, contact your supervisor, Vice President or the Office of Marketing and Communications.
Inaccurate or negative comments
Inaccurate and negative comments should be responded to quickly and cordially. While they can be frustrating, they actually open the doors for dialogue and allow us to educate others. You’ll also find that your community of followers will often “police” comments on their own, responding to the inaccurate or negative with their own positive statements.
Comment: Emmanuel College doesn’t give out financial aid.
Response: Emmanuel is proud to offer more than xx% of our students financial aid through scholarships, federal loans and work study. The Office of Student Financial Services can be reached at xxx-xxx-xxxx to review your package with you and discuss options.
Blogs hosted under the emmanuel.edu domain must be actively maintained by a College department, or member of the faculty or staff. Groups that can own blogs include:
The College does not provide a blog service or blog software to members of the community for personal blogs that are unrelated to their work at Emmanuel College. It is recommended that members of the community who desire such blogs use one of the many blogging services available on the Internet (e.g., blogger.com, livejournal.com, etc.), or establish their own website and use one of the many free blogging tools/software applications (e.g., WordPress, Movable Type, Drupal, Greymatter). In this way, the blog may remain available after members have left the Emmanuel community.
Emmanuel College supports the free exchange of ideas, and as such strongly recommends that all bloggers allow comments. It is strongly suggested that comments be moderated, as unmoderated comments can often accumulate spam, despite Emmanuel’s use of a filter. It is each individual blog’s responsibility to monitor and respond to these comments and to maintain block lists for any individuals who repeatedly post offensive content or try to use the comment space for advertising. We strongly encourage bloggers to create a policy regarding comments and to make that policy available on their individual blog.
No Emmanuel College photography, graphics, seal or logo may be used without the express permission of the Office of Marketing Communications. Contact firstname.lastname@example.org for more information.