This marked the most successful performance by the College in this annual competition, with all digital and print pieces having been developed in house by Emmanuel’s Office of Marketing Communications and in collaboration with the Office of Admissions and the Emmanuel Athletics Department.
More than 250 marketing materials were submitted for consideration within District I, including submissions from notable institutions such as Harvard University, Massachusetts Institute of Technology and Yale University, among others. Among these entries, Emmanuel College stood out. Emmanuel was awarded a Gold Award for its “Inside EC” microsite, which offers prospective students a sneak peek into the Emmanuel community by sharing content from current students about what they appreciate most about their experiences on and off campus. Judges noted the site’s “authentic” presentation of student-generated content and its “sound strategy that connects to [the] institutional message” in addition to it being “just plain fun.”
Additionally, the College won a Silver Award in the design category for its “Academic Schools Brochures” which showcase important aspects of the College’s five Academic Schools. These signature print pieces were developed in an effort to help shape the identity of the schools, which were announced at the end of the 2018 academic year, and introduced as part of last year’s Admissions’ yield sequence to provide targeted insights to prospective students interested in a particular Academic School.
Last, but certainly not least, Emmanuel was awarded five Bronze Awards for its “Academic School Brochures,” “Virtual Accepted Students Day,” and “Athletic Recruitment Brochures.” The recognition for the College’s accepted student visit day is particular notable as it served as a testament to the College’s successful pivot from an in-person to virtual event for prospective students as a result of the COVID-19 pandemic.
For a list of all 2021 CASE Award recipients, click here.