Delve into the complex system of interactive business activities—from research and development to pricing, distribution and promotion—critical to getting products and services into the hands of satisfied consumers.
Emmanuel's management major with a concentration in marketing is designed to familiarize students with marketing processes and provide them with a foundation in the concepts, skills and tools necessary to successfully and responsibly enter and advance in this increasingly global and technologically-driven industry. The study of marketing at Emmanuel College provides a broad liberals arts base, through which students will develop skills in critical thinking, problem solving and clear communication, with further competencies in presentation, analytics, ethics and social responsibility, teamwork and technology. Students will graduate prepared to excel in extensive and diversified career opportunities in areas such as advertising, public relations, sales, brand management, social media and retail. Or choose a minor in marketing to complement your coursework in other fields.