Management: Marketing

Delve into the complex system of interactive business activities—from research and development to pricing, distribution and promotion—critical to getting products and services into the hands of satisfied consumers.

Emmanuel's management major with a concentration in marketing is designed to familiarize students with marketing processes and provide them with a foundation in the concepts, skills and tools necessary to successfully and responsibly enter and advance in this increasingly global and technologically-driven industry. The study of marketing at Emmanuel College provides a broad liberals arts base, through which students will develop skills in critical thinking, problem solving and clear communication, with further competencies in presentation, analytics, ethics and social responsibility, teamwork and technology. Students will graduate prepared to excel in extensive and diversified career opportunities in areas such as advertising, public relations, sales, brand management, social media and retail. Or choose a minor in marketing to complement your coursework in other fields.

Major Requirements

View the 2016-2017 Academic Catalog to find course titles, numbers and descriptions.

Requirements for B.A. in Management with Concentration Marketing

In addition to courses required for the management major, students take 12 credits from courses listed below. They do their Management Internship (MGMT3496) in a marketing related position.

  • 1. MGMT3110 Marketing Research: An Applied Orientation
  • 2.  MGMT3501 Advertising and Promotion 
  • 3. Choice of:
  • MGMT2202 International Management
  • MGMT2211 Leadership: Person and Process
  • MGMT3422 Sport Marketing
  • ART1407 Into to Digital Process
  • ART2403 Design and Composition
  • ART2432 Graphic Design I
  • ART2433 3D Form Studies 

Minor Requirements

View the 2016-2017 Academic Catalog to find course titles, numbers and descriptions.

Requirements for minor in Marketing

  • 1. MGMT1101 Intro to Business 
  • 2.  MGMT2200 Principles of Marketing
  • 3. MGMT 3110 Marketing Research: An Applied Orientation OR MGMT3501 Advertising and Promotion 
  • 4.-5. Choose two electives from: 
  • MGMT2307 Organizational Behavior
  • MGMT2202 International Management
  • MGMT2211 Leadership: Person and Process
  • MGMT3422 Sport Marketing
  • ART1407 Into to Digital Process
  • ART2403 Design and Composition
  • ART2432 Graphic Design I
  • ART2433 3D Form Studies 

Learning Goals + Outcomes

At the completion of the Management Major, students will:

  1. Be able to address issues of personal and social responsibility in their organizations and communities.
  2. Have fundamental knowledge of concepts and analytical tools within management, business, and economics and be able to apply this knowledge to the analysis and resolution of management problems and situations at work.
  3. Communicate effectively: orally and in writing, using concepts and analytical tools from management, business and economics.
  4. Better understand-their values, their strengths, their weaknesses and their interests-and be able to apply this self-knowledge to job and career path