Social Media

The following guidelines will ensure you are representing Emmanuel College appropriately on third-party social media platforms.

Identify yourself by using consistent Emmanuel-approved logos, thoughtful profiles, school colors and iconic Emmanuel imagery. Building a cohesive web presence online reflects positively on you and the College and provides a level of authenticity to your online contributions.

Whether you are an office or department on campus or a student organization, consider social media an opportunity to give yourself a consistent, recognizable look and feel. These are YOUR social media accounts, so please consider the social "personality" you want to convey. And don't be afraid to have fun!

Most importantly KEEP ACTIVE! Social media accounts require constant updates. Inactive social media accounts appear dated and unprofessional. Engage your audience by updating often and responding to comments in a timely manner.

File Downloads
EPS: Best for professional printing (banners, merchandise, etc.)
JPG: Good for PowerPoint or the web; unsuitable for any other circumstance.
PNG: Transparent background, use for the web if placing image on top of a color.

Twitter Guidelines

Avatar or Icon: Use a graphic or photograph cropped to 70 pixels x 70 pixels.
Background: Use a textural image cropped to 1600 pixels x 1200 pixels. Avoid busy, repeating backgrounds.
Name: Be as specific and descriptive as possible within the 20-character limit. Use "EC" to represent Emmanuel College along with the name of your department/office or organization.
Location: If you're near Emmanuel's Boston campus, use Emmanuel College (Boston) as your location.
Bio: Be as specific and descriptive as possible within the 160-character limit.
Website: Link to your website on www.emmanuel.edu.
Twitter URL: Matches your account name.

Downloadable Social Media Icons for your Print and Web Materials:

Facebook Guidelines

Profile Picture: Use an iconic photograph cropped to 200 pixels wide (no height constraint). Avoid using words or solid colors as they degrade when rendered by Facebook.
Vanity URL: This can never be changed, so choose carefully. Consider establishing a consistent naming convention, for example: twitter.com/ec_alumni, facebook.com/ec_alumni.
Page Name: No character limit.
Page Type: Under "Official Page," select "Local Business" and then "Education."
Timeline Cover Photo: The first thing visitors to your timeline see, the cover photo should be engaging, easy to read, and sized 851 x 315 pixels. Choose a pre-formatted image from our Emmanuel-themed timeline photos.

Downloadable Social Media Icons for your Print and Web Materials:

Vimeo Guidelines

DON'T: 1. Change the color of the icon to fit your campaign colors. 2. Remove core elements of the design or attempt to redraw. 3. Rotate the icon. 4. Stretch or distort the icon. 5. Alter the square that the icon sits in. 6. Add any additional typography to the icon.

Downloadable Social Media Icons for your Print and Web Materials:

YouTube Guidelines

Any logo used within an application must be clickable and needs to link back to YouTube content. You may resize the logo to an appropriate size for your application, but any logo that you display must be at least 60px by 38px. 

Important: Do not display the YouTube icon as the most prominent element on your page.

Requirements
You may never use the YouTube logo in conjunction with the overall name or description of your application, product, or service. Similarly, you cannot use the word YouTube or any abbreviation, acronym, or variant, such as YT or You-Tube, in the name of your application, product, or service.

For example, you cannot call your application "YouTube for Kids" or "YouTube Education." However, you may make reference to the fact that your app is for YouTube or works with YouTube by stating "Great App for YouTube."

Additional rules regarding use of these logos are listed below:

• You can change the color of the powered-by-YouTube logo's color as long as the logo content is in one single color. You can also choose the background on which the logo appears.
• Ensure that there is sufficient contrast between the logo color(s) and the background color for the logo to be clearly visible.
• Do not change the logos in any way. Do not remove, obstruct, distort, or alter any element of a YouTube trademark. Similarly, you cannot modify the YouTube word mark in any way, including hyphenation, combination, abbreviation, or acronym such as: YouTubers, Tubing, Tuber, YT, You-Tube, YouTubed, etc.
• Make sure the logo is fully and clearly visible. It should never be altered or partially covered.
• Do not use a logo in ways that (1) imply an association with or endorsement of any other product, service, event, sponsorship, or organization; (2) can be reasonably interpreted to suggest that editorial content was authored by YouTube; or (3) suggest that you are representing the views or opinions of YouTube or YouTube personnel without prior written permission from YouTube. All of the aforementioned usages must be approved via written permission.

Downloadable Social Media Icons for your Print and Web Materials:

Foursquare Guidelines

The Foursquare icon is used for mobile apps and on any marketing materials where social media icons are used. The Foursquare icon is more versatile in its usage than the Foursquare logo. The Foursquare icon can be used with rounded corners or no rounded corners. It can be subtly styled to fit into social media icon sets. The Foursquare icon can lie on most colors. 

DON'T: 1. Change the color of the icon to fit your campaign colors. 2. Remove core elements of the design or attempt to redraw. 3. Rotate the icon. 4. Stretch or distort the icon. 5. Alter the square that the icon sits in. 6. Add any additional typography to the icon.

Downloadable Social Media Icons for your Print and Web Materials:

LinkedIn Guidelines

When referring to LinkedIn always use the full name is LinkedIn Corporation. When referring to our services, the LinkedIn name should be written as one word and used as an adjective followed by a description of our services in a form similar to the following examples:

LinkedIn® professional networking services

LinkedIn® recruiting services

The LinkedIn name should always be accompanied by either the ® or ^TM symbol. As a LinkedIn member, you may use the following downloadable icons to provide or designate a link to your personal profile on the LinkedIn website, or to a group or company page on the LinkedIn website, or to LinkedIn's home page.

Examples of such use are as follows:

Downloadable Social Media Icons for your Print and Web Materials: